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Success Mantra for Template Approval

How to get Template Approval in One go ?

Creating Template Messages :

WhatsApp Template Messages plays a very important role to show professionalism and to avoid repeated messages over and over again.

Having your own template message is very important thing as that gains confidence in the eyes of your clients.

Now, WhatsApp has a crew to valid if your templates are violating any norms that they have and if you are not preparing or submitting a template that would not show professionalism centre.

Avoiding Rejections for Templates

WhatsApp has a some of rules that we need to follow when you create your template message.

The rules are as follows:

  • If Variable parameters are missing or have mismatched curly braces. The correct format is {{1}}

  • If Variable parameters contain special characters such as a #, $, or %

  • You can also use simple text as Variable parameter like {{VariableName}}, however make sure there are no whitespaces.

  • If the Variable parameters are not sequential. For example, {{1}}, {{2}}, {{4}}, {{5}} are defined but {{3}} does not exist, the template may get rejected.

  • Using short URLs in your template messages (bit.ly, short.ly etc.), as they refrain from telling the exact destination of the URL.

  • If the formatting is incorrect. This means any type of spelling mistake or grammatical errors are included in this too.

  • If your template message requests sensitive information from the customer. (eg. Credit Card Number, Address, Bank Account Numbers and more).

  • Surveys that are not related to your business, such as surveys about some recollection of data.

  • Message Templates that contain abusive content or threatening content will be rejected.

  • If the message template is a duplicate of an existing template. If a template is submitted with the same wording in the body and footer of an existing template, the duplicate template will be rejected.

  • Please follow this list of languages for creating your template Template Languages

These all points will help you to write a perfect template message and gain your chances to get your template message to get approved.