1. What is Conversation Analytics and how it can analyzed?

Conversation analytics encompasses the monitoring and analysis of various messaging categories, such as marketing, utility, authentication, and service messages. This involves tracking the quantity of messages in each category and assessing associated charges or costs. The comprehensive examination of these messaging types allows businesses to gain insights into message counts, understand expenditure patterns, and optimize communication strategies accordingly.

Step 1 Go to analaytics and select coversation

Step 2 Select date and Apply the filter

Message counts and messaging costs for marketing, utility, authentication, and services will be presented in a table view accompanied by a summary report.

Step 3 Select the chart view to visualize the report in charts.