10. What are the messaging limitations in the meta for businesses ?

Business phone numbers with a connected status and approved display name can initiate conversations with the following number of unique customers in a rolling 24-hour period:

• Allows your phone number to have 1,000 business-initiated conversations (with 1,000 unique customers) in a rolling 24-hour period.

• Allows your phone number to have 10,000 business-initiated conversations (with 10,000 unique customers) in a rolling 24-hour period.

• Allows your phone number to have 100,000 business-initiated conversations (with 100,000 unique customers) in a rolling 24-hour period.

• Allows your phone number to have unlimited business-initiated conversations in a rolling 24-hour period.

Note: A business starts with 1,000 business-initiated conversations per phone number when it completes the business verification.

Checking Your Limit

You can check your current messaging limits in the scroll down in APP dashboard > Insights tab: